Paul has loved fishing and the Australian outdoors ever since he could walk, and is now passing that passion on to his three daughters.
In business, he is currently the Chief Creative Officer at Y&R Australia who has won every major international creative award including multiple gold lions at Cannes. He has worked on many major brands including Tourism Australia, Virgin Australia, Pepsico, Foxtel and Campbell Arnotts. His work has been featured at TEDX and included in WARC’s 100 Smartest Marketing Campaigns in The World.
He is also very proud to have been one of the creators of Gone Fishing Day in Australia.