A campaign to accelerate the recreational fishing community involvement in fish habitat restoration was launched today by OzFish Unlimited.
Through a series of powerful images, the online campaign flips the cliched bragging right photo of an angler and their catch with the waterways in focus instead of the fish.
CEO and Founder of OzFish Unlimited Craig Copeland said it’s time to disrupt traditional thinking and turn attention to improving waterways instead of just the fish that we can catch from them.
“We have noticed a distinct spike in the number of people worried about our waterways health and concerned about the reduced number of fish. Particularly after the recent bushfires and flooding,” Craig said.
“We hope this powerful message will transcend generations, activate fishers, and get people to understand the issues and involved in our work.
“If you care about fishing, and you want it to be around for the future, I’d encourage you to get involved with OzFish.”
Fishing World magazine has joined the campaign with a special edition issue and front cover image this month that is certain to have readers looking twice.
Scott Thomas, Editor of Fishing World was keen to get involved, after hearing about the concept.
“We must have healthy waterways to boost fish stocks and provide fishing opportunities. I’m positive Fishing World readers will acknowledge and get involved with the ground breaking work OzFish and its volunteers are doing to improve our waterways while ensuring the future of our pastime,” Said Scott.
Major OzFish partner BCF will also back the campaign with imagery to be seen instore over coming months.
Interested recreational fishers are encouraged to become a member and start to get active in habitat restoration.
OzFish is a national not-for-profit charity, where recreational fishers come together and help restore, protect and enhance fishing across Australia.
The campaign will launch across Australia this week through Fishing World and then through a series of digital platforms.
If you would like to know more about the project or get involved become a member of OzFish or contact 1800 431 308.